Reuters: Bloomberg and two trading firms agree to pay Trump Media up to $100,000 a month for faster access to Trump's Truth Social posts (Oct. 28, 2026)

Case

Reuters reported on Oct. 28, 2026, citing sources, that Bloomberg, Susquehanna International Group and Jump Trading agreed to pay for Trump Media's 'Truth API,' which gives subscribers a roughly 50-millisecond edge over the public feed. Trump's family trust holds 41% of Trump Media; Trump Media calls the product industry standard and the reporting misleading, and the White House says neither Trump nor his family is directly involved in portfolio investment decisions. Democratic senators have asked the SEC to look at it, and a First Amendment lawsuit over the paid feed is pending.

What Reuters reported
Reuters reported, citing people with direct knowledge, that Bloomberg and two high-frequency trading firms, Susquehanna International Group and Jump Trading, agreed to pay Trump Media for faster access to Trump's Truth Social posts; all three declined to comment.
Price was reported as up to $100,000 a month; Trump Media said in August it had signed more than 10 customer agreements at $60,000 to $100,000 a month, which Reuters could not confirm.
Trump Media officials said the 'Truth API' gives subscribers a timing edge of about 50 milliseconds over the public feed.
Trump's family trust holds 41% of Trump Media, with Donald Trump Jr. as trustee.
In July, Democratic Sens. Elizabeth Warren and Adam Schiff asked the SEC to investigate whether the service violates securities laws; the SEC declined to comment.
In August, Intercept Media and the Freedom of the Press Foundation sued Trump over the White House posting official announcements first on Truth Social while a paid feed exists, alleging First and Fifth Amendment problems; the suit is ongoing.
Reuters cited oil futures falling after Trump announced an Iran war ceasefire on Truth Social in April as an example of market-moving posts.

Perspectives

Defender — Trump Media and the White House (spokesman Davis Ingle)
Trump Media calls the Truth API 'an industry-standard API product' and says the reporting relies on misleading information from anonymous sources. The White House says neither Trump nor his family is directly involved in portfolio investment decisions; it did not address claims that the president misused his office.

Critic — Sens. Elizabeth Warren and Adam Schiff; Intercept Media and the Freedom of the Press Foundation
Warren and Schiff asked the SEC to examine whether the paid early-access product violates securities laws. The plaintiffs in the pending lawsuit call the arrangement 'profoundly corrupt' and say it conflicts with the public's access to official announcements.

Note
Trump Media says the reporting relies on misleading anonymous-source information and the product is standard; the customers declined to comment and Reuters could not confirm earlier customer figures. Rests on a single Reuters exclusive.

Sources
[1] Reuters via WTVB — Exclusive: Bloomberg, two trading firms agree to pay Trump's Truth Social for faster access to president's posts (https://wtvbam.com/2026/10/28/exclusive-bloomberg-two-trading-firms-agree-to-pay-trumps-truth-social-for-faster-access-to-presidents-posts-sources-say/) · 2026-10-28
[2] Benzinga — Trump Media signs Wall Street trading giants for faster access to Truth Social posts at up to $100,000 monthly (https://www.benzinga.com/news/politics/26/10/62689221/trump-media-signs-wall-street-trading-giants-for-faster-access-to-truth-social-posts-at-up-to-100000-monthly-report) · 2026-10-28

Connections

Same context — AI-generated disinformation and deepfakes on Truth Social
Both concern Truth Social as Trump's primary channel and the stakes of who sees his posts and how.

Same context — Democratic JEC update: Trump's oil and gas stock holdings estimated at up to $81.6 million as gasoline costs rise (update, Oct. 26, 2026)
Both concern Trump's financial interests alongside market-moving announcements.